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17 Sep 2007, 4:02 am
It is noted that the Lance Armstrong Foundation has 11 pending U.S. trademark applications or registered U.S. trademarks, including U.S. [read post]
15 Jan 2013, 9:29 am by Tom
  The Lance Armstrong Foundation has filed for 57 federal trademark registrations and owns 53 live marks. [read post]
19 Mar 2013, 12:22 am by Steve Baird
Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation: It is no longer about the man, but the mission — still a laudable one: For more on the fall of Lance Armstrong and his once unstoppable personal brand, see Brent’s post from last October. [read post]
9 Oct 2007, 10:22 pm
Lance Armstrong’s Foundation has sold over 70 mil. of those yellow LiveStrong wristbands for $1 each. [read post]
20 Apr 2015, 7:41 am by Duets Guest Blogger
In 2013, the very foundation he helped establish disassociated themselves from Lance by expunging his name from their identity. [read post]
24 Aug 2012, 9:24 am by Adam Gillette
Armstrong says that although he is innocent, he is stopping his fight because of the toll this has taken on his family and his foundation. [read post]
31 Aug 2012, 12:42 pm by Howard Wasserman
" Combined with reports that Armstrong's Livestrong Foundation saw a dramatic uptick in donations last week, it looks like, at least in the short term, my instinct was right--Armstrong is going to come through this just fine. [read post]
1 Dec 2008, 1:30 pm
It happened to be reader Lance M., but we thank him just the same; he noted as follows: Lance Armstrong has made great strides with his charitable Lance Armstrong Foundation (Livestrong). [read post]
5 Nov 2009, 12:17 pm by Richard L. Duquette
Lance Armstrong auctioned off seven of his Trek bikes at Southeby's on the first day of November, one for each of his Tour de France wins. [read post]
11 Oct 2010, 3:47 pm by By DEALBOOK
More than 25 people from financial firms competed in the Decathlon, a charity fund-raiser for Livestrong, the cancer foundation established by the cyclist Lance Armstrong. [read post]
8 Mar 2014, 7:00 am by Doug Cornelius
Lance Armstrong was one of the best cyclists in last 20 years. [read post]
18 Jan 2013, 4:15 am by roshana
The whole of the cycling world is waiting to hear what Lance Armstrong will tell Oprah tonight – but what will he confess to doing? [read post]
14 Sep 2012, 11:13 am by tom
  The result of all this argument isn’t necessarily the abandonment of the mark, but that the Lance Armstrong Foundation now has to make the disclaimer requirement. [read post]
29 Oct 2007, 8:25 pm
The Lance Armstrong Foundation has sued an Oklahoma pet collar manufacturer for trademark infringement over the use of its Barkstrong and Purrstrong animal collars. [read post]
27 Jan 2013, 4:32 pm by Lawrence B. Ebert
Hamilton: "People were afraid of Lance Armstrong." [read post]
14 Apr 2011, 8:14 pm by Patricia Qualey
  These bracelets started gaining popularity in May, 2004 with Lance Armstrong’s LiveStrong bracelets, the bracelet’s purpose was to raise money for Armstrong’s foundation and for education purposes. [read post]
13 Mar 2012, 6:18 am by Duets Guest Blogger
—Jason Voiovich, jasonvoiovich@gmail.com Follow Jason on Twitter: @jasonvoiovich Follow Jason on Pinterest: www.pinterest.com/jasonvoiovich You’d think Lance Armstrong would know something about the power of positive karma. [read post]
17 Jul 2014, 5:29 pm by Colin O'Keefe
Also, Randy Michels writes on Livestrong’s branding post-Lance Armstrong. [read post]
14 Sep 2007, 9:31 pm
Bennett September 14, 2007 Lance Armstrong Foundation, Inc. filed suit in the Western District of Texas (Austin) for trademark infringement against Oklahoma Animal Charity Collar Group, Inc. for its PURRSTRONG and BARKSTRONG animal collars. [read post]